The first 3 videos your small business should make
If you’re a small business owner, putting together a video marketing strategy can seem pretty daunting. Here are three of the best, most impactful videos you can create to kick off your video strategy:
🎞 Product explainer videos. It’s a great way to help new and potential clients get a feel for your product and understand why it’s a great fit for their needs.
While making product explainer videos, it’s easy to focus on showing off your product’s features. But what you really need to do is hone in on the problem your product solves for your audience.
You can showcase these videos on a feature overview page, about page, paid landing pages, or your homepage. And if they does a good job converting viewers into customers, you could also use them as an asset in marketing campaigns.
🎞 Webinars. Short for a web-based seminar, a webinar is an interactive event hosted online that can cover an infinite number of topics. You could introduce your latest product, interview an expert in your field, or teach your audience about a topic you’re passionate about.
Since this is a live event, you need extra preparation. Make sure your presenters have a computer with a strong internet connection, and built-in or external microphones and webcams. Choose the platform that supports the number of speakers and attendees you’ll have.
🎞 ‘Frequently Asked Question’ videos. Every hour of your FAQ video watched is an hour your team has saved not having to answer the same question over and over again.
Chat with members of your customer-facing teams to learn what questions they’re being asked the most. When you’ve nailed down a question that could easily be answered with a video, start outlining what you want to say.
Provide visual aids whenever possible to help illustrate your answers. A good way to do this is to use screencasts or B-roll footage.
Share @Business_Idea4
If you’re a small business owner, putting together a video marketing strategy can seem pretty daunting. Here are three of the best, most impactful videos you can create to kick off your video strategy:
🎞 Product explainer videos. It’s a great way to help new and potential clients get a feel for your product and understand why it’s a great fit for their needs.
While making product explainer videos, it’s easy to focus on showing off your product’s features. But what you really need to do is hone in on the problem your product solves for your audience.
You can showcase these videos on a feature overview page, about page, paid landing pages, or your homepage. And if they does a good job converting viewers into customers, you could also use them as an asset in marketing campaigns.
🎞 Webinars. Short for a web-based seminar, a webinar is an interactive event hosted online that can cover an infinite number of topics. You could introduce your latest product, interview an expert in your field, or teach your audience about a topic you’re passionate about.
Since this is a live event, you need extra preparation. Make sure your presenters have a computer with a strong internet connection, and built-in or external microphones and webcams. Choose the platform that supports the number of speakers and attendees you’ll have.
🎞 ‘Frequently Asked Question’ videos. Every hour of your FAQ video watched is an hour your team has saved not having to answer the same question over and over again.
Chat with members of your customer-facing teams to learn what questions they’re being asked the most. When you’ve nailed down a question that could easily be answered with a video, start outlining what you want to say.
Provide visual aids whenever possible to help illustrate your answers. A good way to do this is to use screencasts or B-roll footage.
Share @Business_Idea4