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Jay Baer Marketing Quotes
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
95% of millennials say their friends are the most credible source of product information.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
True influence drives action, not just awareness.
If your competitors start copying you then you are doing something right!
Content that helps is superior to content that sells.
Content is the emotional and informational bridge between commerce and consumer.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
The future of marketing isn't big data, it's big understanding.
If you help someone, you may create a customer for life.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
“Content is fire. Social media is gasoline.”
People who complain in private want an answer. People who complain in public want an audience. - Jay Baer
“Even if your ambitions are huge, start slow, start small, build gradually, build smart.”
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