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What’s Email Marketing?
Email marketing is the use of email facilities to reach a wide range of potential customers or readers when promoting products and services or delivering content. In basic terms, it is marketing via email.
Marketing via email is a sustainable business model that has been known to respond to customers queries, build relationships and provide them the information that they need. 
Another definition of Email marketing is when a company or organization continues to boost their communications with existing customers via email in order to enhance the service being offered, build relationships with clients and transform readers into genuine clients.
How to Get Started with Email Marketing marketing.