Here are 13 psychology tricks that marketers use:
1. Bandwagon Effect
If other people are doing something, you’re more likely to do the same.
Tip:
Show how many other people are using your product or service.
2. Loss Aversion
Your desire to avoid loss is stronger than your desire to gain.
Tip:
Frame your offer in a way that shows how much money people will save.
3. Halo Effect
If someone is good at one thing, you are more likely to assume they’re good at other things (and vice versa).
Tip:
Invest in good branding to show yourself in the best possible way.
4. Anchoring
You heavily base your decisions on the first piece of information introduced.
Tip:
Show a high price first. All prices shown after that will seem smaller in comparison.
5. Empathy Gap
Emotions influence your decisions more than you think.
Tip:
Use emotion-provoking language in your copy.
Agitate on the prospect’s problem, appeal to their desires, and present your offer as the solution.
6. Reciprocity Bias
You feel a need to give back when someone gives you something.
Tip:
Give something of value away for free in exchange for an email.
7. Framing Effect
Presenting the same information in different ways will influence different decisions.
Tip:
Use loss aversion when framing your offer.
8. Scarcity Bias
The less of something there is, the more you value it.
Tip:
Show people that there are limited quantities or time for your offer.
9. Choice Overload
You’re less likely to take action when there are more options available.
Tip:
Use one call to action for your landing page.
10. Endowment Effect
When you own something, you value it more.
Tip:
Give a free trial for your offer and get people to use your product or service.
11. Authority Bias
You are more willing to accept something as true when it comes from someone from a position of authority.
Tip:
Use authoritative influencers to promote your offer.
12. Commitment Bias
You’re more likely to stay consistent with past decisions you’ve made.
Tip:
Get prospects to take a small action via a lead magnet or trial offer.
Taking that small step will increase the chances that they take a bigger step in the future.
13. Liking Bias
You’re more likely to say “yes” to people you like.
Tip:
Show your personality and background to your prospects.
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1. Bandwagon Effect
If other people are doing something, you’re more likely to do the same.
Tip:
Show how many other people are using your product or service.
2. Loss Aversion
Your desire to avoid loss is stronger than your desire to gain.
Tip:
Frame your offer in a way that shows how much money people will save.
3. Halo Effect
If someone is good at one thing, you are more likely to assume they’re good at other things (and vice versa).
Tip:
Invest in good branding to show yourself in the best possible way.
4. Anchoring
You heavily base your decisions on the first piece of information introduced.
Tip:
Show a high price first. All prices shown after that will seem smaller in comparison.
5. Empathy Gap
Emotions influence your decisions more than you think.
Tip:
Use emotion-provoking language in your copy.
Agitate on the prospect’s problem, appeal to their desires, and present your offer as the solution.
6. Reciprocity Bias
You feel a need to give back when someone gives you something.
Tip:
Give something of value away for free in exchange for an email.
7. Framing Effect
Presenting the same information in different ways will influence different decisions.
Tip:
Use loss aversion when framing your offer.
8. Scarcity Bias
The less of something there is, the more you value it.
Tip:
Show people that there are limited quantities or time for your offer.
9. Choice Overload
You’re less likely to take action when there are more options available.
Tip:
Use one call to action for your landing page.
10. Endowment Effect
When you own something, you value it more.
Tip:
Give a free trial for your offer and get people to use your product or service.
11. Authority Bias
You are more willing to accept something as true when it comes from someone from a position of authority.
Tip:
Use authoritative influencers to promote your offer.
12. Commitment Bias
You’re more likely to stay consistent with past decisions you’ve made.
Tip:
Get prospects to take a small action via a lead magnet or trial offer.
Taking that small step will increase the chances that they take a bigger step in the future.
13. Liking Bias
You’re more likely to say “yes” to people you like.
Tip:
Show your personality and background to your prospects.
Start a blog