Writing a brief this week? Try to include these 10 things:
-Project name
-Background
-Project goal
-Target audience
-Key messaging & tone of voice
-Competitor analysis
-Project deliverables
-Stakeholder details
-Project deadlines
-Distribution details
-Project name
-Background
-Project goal
-Target audience
-Key messaging & tone of voice
-Competitor analysis
-Project deliverables
-Stakeholder details
-Project deadlines
-Distribution details