Do less than others
To beat your competitors, do less than they do. Solve simple problems, and leave difficult and unpleasant ones to them.
Instead of doing "one step more", do "one step less". Instead of excelling, try underachieving.
A great example comes from the world of cycling :
Leading bike brands have for years focused on producing high-tech equipment: mountain bikes with clutches and ultra-grip disc brakes, or lightweight road bikes with dozens of gears and “everything” made of carbon fiber.
But in the end, at the peak of popularity, there were bicycles with a fixed gear. These bikes only have one speed. Some models do not have hand brakes.
❗️Their advantage is that they are simpler, lighter, cheaper and do not require complex maintenance.
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To beat your competitors, do less than they do. Solve simple problems, and leave difficult and unpleasant ones to them.
Instead of doing "one step more", do "one step less". Instead of excelling, try underachieving.
A great example comes from the world of cycling :
Leading bike brands have for years focused on producing high-tech equipment: mountain bikes with clutches and ultra-grip disc brakes, or lightweight road bikes with dozens of gears and “everything” made of carbon fiber.
But in the end, at the peak of popularity, there were bicycles with a fixed gear. These bikes only have one speed. Some models do not have hand brakes.
❗️Their advantage is that they are simpler, lighter, cheaper and do not require complex maintenance.
💠Join 🔺 Share @Business_Idea4 💠