5 MORE timeless copywriting lessons from the world’s best brands.
Use these for your ads, landing pages, emails, and everything else!
1. Chubbies - Show your personality
Having a personality makes you stand out from the crows.
It makes you:
>> Reliable
>> Trustworthy
>> Entertaining
The best brands out there show their personality in their copy, all of them.
2. TransferWise - Show them what they get
When reading your copy, your prospect is thinking one thing:
"What's in it for me?"
It's your duty as a copywriter to answer that question as early as possible.
3. iPod - Benefits over features
People don't care about the features of your product.
They care about how each one of those features will benefit them.
So, for every feature your product has, show them the benefit they get from it.
4. Hulu - Address objections
Your prospect enters your copy with a bunch of questions on their head.
Some examples:
- What is this?
- How much is it?
- What do I get?
- Can I cancel anytime?
It's your job to address those objections as soon as they enter.
5. Geico - Make it memorable
The best way to communicate your message is to make it memorable.
How?
- Cool slogan
- Alliteration
- Catchy phrases
Include any of these anywhere in your ads, landing pages, or emails.
Start a blog
Use these for your ads, landing pages, emails, and everything else!
1. Chubbies - Show your personality
Having a personality makes you stand out from the crows.
It makes you:
>> Reliable
>> Trustworthy
>> Entertaining
The best brands out there show their personality in their copy, all of them.
2. TransferWise - Show them what they get
When reading your copy, your prospect is thinking one thing:
"What's in it for me?"
It's your duty as a copywriter to answer that question as early as possible.
3. iPod - Benefits over features
People don't care about the features of your product.
They care about how each one of those features will benefit them.
So, for every feature your product has, show them the benefit they get from it.
4. Hulu - Address objections
Your prospect enters your copy with a bunch of questions on their head.
Some examples:
- What is this?
- How much is it?
- What do I get?
- Can I cancel anytime?
It's your job to address those objections as soon as they enter.
5. Geico - Make it memorable
The best way to communicate your message is to make it memorable.
How?
- Cool slogan
- Alliteration
- Catchy phrases
Include any of these anywhere in your ads, landing pages, or emails.
Start a blog