Building in public: what is it and why you should try it
The New Year is always a great opportunity to start something new. For example, use a new approach to creating and promoting a business. If you are not yet practicing building in public, then we highly recommend giving it a try.
Building in public is the leading way to get customers for many startups. This strategy has become more popular with founders in recent years and a more competitive acquisition channel. But it still generates really attractive returns on the investment of time and money.
Building in public consists of building a company or product and transparently sharing the behind scenes of how you do it. Founders generally share their wins, struggles, learnings, and business metrics.
This strategy has a series of benefits, here are some of them:
🔥 Helps to get feedback early. You’re building a channel through which you can communicate with support groups and customers who will be happy to provide feedback on your feature ideas, designs, strategies, etc.
🔥 Increases buy-in. People love being heard. When you ask for feedback and apply your users' or potential customers’ comments, their investment in your company increases, as they feel as if they have built a part of it.
🔥 Builds trust. You’ll be building a strong connection with your customers, which increases the chances they help you when you need it, become recurring customers, and recommend your product or service to other people.
🔥 Builds your status as a field expert. If you’re the most public person in your niche, the niche will be immediately associated with you every time someone talks about it.
🔥 Attracts talent and investors. The more exposure your startup gets, the more people interested in joining or investing in it. People like transparency, whether in the workplace or in a portfolio of companies.
Share @Business_Idea4
The New Year is always a great opportunity to start something new. For example, use a new approach to creating and promoting a business. If you are not yet practicing building in public, then we highly recommend giving it a try.
Building in public is the leading way to get customers for many startups. This strategy has become more popular with founders in recent years and a more competitive acquisition channel. But it still generates really attractive returns on the investment of time and money.
Building in public consists of building a company or product and transparently sharing the behind scenes of how you do it. Founders generally share their wins, struggles, learnings, and business metrics.
This strategy has a series of benefits, here are some of them:
🔥 Helps to get feedback early. You’re building a channel through which you can communicate with support groups and customers who will be happy to provide feedback on your feature ideas, designs, strategies, etc.
🔥 Increases buy-in. People love being heard. When you ask for feedback and apply your users' or potential customers’ comments, their investment in your company increases, as they feel as if they have built a part of it.
🔥 Builds trust. You’ll be building a strong connection with your customers, which increases the chances they help you when you need it, become recurring customers, and recommend your product or service to other people.
🔥 Builds your status as a field expert. If you’re the most public person in your niche, the niche will be immediately associated with you every time someone talks about it.
🔥 Attracts talent and investors. The more exposure your startup gets, the more people interested in joining or investing in it. People like transparency, whether in the workplace or in a portfolio of companies.
Share @Business_Idea4