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8 Effective ways you can grow your High Ticket Ecom store to 6 Figures and beyond!
Don't sleep on #6 👀
1.) GOOGLE SEARCH ADS
Bidding on high-converting keywords will drive potential customers that are ready to purchase rather than just window shopping or exploring.
2.) GOOGLE SHOPPING ADS
These are Google's most effective ecommerce ads as they show the product, cost, and shipping (often) and as a result the bounce rate is lower.
This is your bread and butter when you first start out.
3.) GOOGLE SHOPPING REMARKETING
In Google Analytics, create audiences for 30 Day visitors who haven't purchased.
Then create a Shopping campaign and leave Search partners and Youtube, Gmail, Discover included.
It can be much more complex but this is a simple method to start.
4.) FREE PRODUCT LISTINGS ON GOOGLE
When you click the Google Shopping Tab, you'll find the ads near the top.
However, when you scroll down a bit, you'll find many products listed that are placed there organically.
Set up your Google Merchant Center correctly and take advantage.
5.) MICROSOFT ADS (BING ADS)
Bing ads are created very similarly to Google and you can drive traffic to your site from the search and shopping ads.
You can import your Google campaigns for simplicity and decrease the spend.
The volume may be lower, but sales are sales!
6.) SEARCH ENGINE OPTIMIZATION (SEO)
SEO can take longer to generate traffic but its the backbone of a long-lasting business.
Most ecommerce businesses don't put the effort in, so this is a massive advantage if you work at it.
Without going too deep into it, some of the ways to improve your SEO are:
- Quality Backlinks (links from other websites to your website)
- Quality Content
- Page optimization
- Social Signals
7.) FACEBOOK REMARKETING
Although FB isnt the best method for cold traffic for high ticket products, it can be effective to remarket to your warm traffic.
You can drive traffic via Google, Bing, etc. & remarket via FB
Setting up campaign for FB/IG will yield a solid ROAS
8.) INFLUENCERS/PARTNERSHIPS
With high tickets products, there are many opportunities to promote your site via other people or business' traffic.
For example to name a few:
- Blogs
- Sponsoring an event
- Youtuber promotion
- Websites
- IG/Tiktok promotion
- Niche celebs
Some of these methods are faster than others but with goal of building a longlasting business, every one of these is going to come in handy.