11 best Marketing and Copywriting books
1. "Influence: The Psychology of Persuasion" by Robert Cialdini
2. "Contagious: Why Things Catch On" by Jonah Berger
3. "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath
4. "The Copywriter's Handbook" by Robert W. Bly
5. "Ogilvy on Advertising" by David Ogilvy
6. "Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads" by Luke Sullivan
7. "The Ultimate Sales Letter" by Dan Kennedy
8. "The Adweek Copywriting Handbook" by Joseph Sugarman
9. "The Elements of Style" by William Strunk Jr. and E.B. White
10. "The Art of Writing Advertising: Conversations with Masters of the Craft" by Denis Higgins and Julian Koenig
11. "How to Write a Good Advertisement" by Victor O. Schwab
1. "Influence: The Psychology of Persuasion" by Robert Cialdini
2. "Contagious: Why Things Catch On" by Jonah Berger
3. "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath
4. "The Copywriter's Handbook" by Robert W. Bly
5. "Ogilvy on Advertising" by David Ogilvy
6. "Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads" by Luke Sullivan
7. "The Ultimate Sales Letter" by Dan Kennedy
8. "The Adweek Copywriting Handbook" by Joseph Sugarman
9. "The Elements of Style" by William Strunk Jr. and E.B. White
10. "The Art of Writing Advertising: Conversations with Masters of the Craft" by Denis Higgins and Julian Koenig
11. "How to Write a Good Advertisement" by Victor O. Schwab