7 sentences from Steve Jobs that'll teach you more about branding
1/ "Marketing is about values"
We live in a noisy world.
This means people won't remember much about your brand.
So you have to be 100% clear on what you want them to remember about you.
You have to ask yourself...
"What does my brand stand for?"
2/ "Core values shouldn't change"
The market changes all the time.
That forces you to change your products.
To change your marketing strategy.
And that's fine.
But what you believe in should never change.
3/ "Don't ever talk about your product"
Nike sells shoes.
And yet when you think of Nike, you feel something different than a shoe company.
Because they never talk about the product or its features.
They only talk about great athletes.
4/ "Honor the people who embrace your values"
Apple honors the people who "think different."
The ones who have changed the world:
- John Lennon
- Albert Einstein
- Martin Luther King Jr.
These are the names Apple wants to associate with.
4/ "Honor the people who embrace your values"
Apple honors the people who "think different."
The ones who have changed the world:
- John Lennon
- Albert Einstein
- Martin Luther King Jr.
These are the names Apple wants to associate with.
5/ "Start with the customer experience and work backward"
You can't start with the product.
You have to:
- Understand your customers
- Figure out what benefits they seek
- Engineer those benefits into an experience
- Create a product that delivers that experience
6/ "Microsoft has no taste"
Apple is all about creativity, original ideas, and simplicity.
And by attacking their enemies (Microsoft), they reinforce their positioning.
It's just another way to bond with their audience, and show what they stand for.
7/ “Don’t let the noise of others’ opinions drown out your own inner voice.”
In a world where we're always comparing ourselves to others...
We risk creating a brand that looks like everybody else.
We should instead embrace our unique voice.
And be ok with being disliked.
Start a blog
1/ "Marketing is about values"
We live in a noisy world.
This means people won't remember much about your brand.
So you have to be 100% clear on what you want them to remember about you.
You have to ask yourself...
"What does my brand stand for?"
2/ "Core values shouldn't change"
The market changes all the time.
That forces you to change your products.
To change your marketing strategy.
And that's fine.
But what you believe in should never change.
3/ "Don't ever talk about your product"
Nike sells shoes.
And yet when you think of Nike, you feel something different than a shoe company.
Because they never talk about the product or its features.
They only talk about great athletes.
4/ "Honor the people who embrace your values"
Apple honors the people who "think different."
The ones who have changed the world:
- John Lennon
- Albert Einstein
- Martin Luther King Jr.
These are the names Apple wants to associate with.
4/ "Honor the people who embrace your values"
Apple honors the people who "think different."
The ones who have changed the world:
- John Lennon
- Albert Einstein
- Martin Luther King Jr.
These are the names Apple wants to associate with.
5/ "Start with the customer experience and work backward"
You can't start with the product.
You have to:
- Understand your customers
- Figure out what benefits they seek
- Engineer those benefits into an experience
- Create a product that delivers that experience
6/ "Microsoft has no taste"
Apple is all about creativity, original ideas, and simplicity.
And by attacking their enemies (Microsoft), they reinforce their positioning.
It's just another way to bond with their audience, and show what they stand for.
7/ “Don’t let the noise of others’ opinions drown out your own inner voice.”
In a world where we're always comparing ourselves to others...
We risk creating a brand that looks like everybody else.
We should instead embrace our unique voice.
And be ok with being disliked.
Start a blog