Chloe and Adidas sneakers: here is the answer to the task 💥
✅ The correct answer is individualism. Chloe decided to customize the sneakers immediately after purchase. It is important for her to stand out among the crowd and to wear shoes that characterize her as a person.
❌ Recognition and confidence could be the main emotional benefits since Chloe bought brand-name sneakers at an above-average price. But in fact, she loves them not for the brand, but for the convenience.
❌ Belongingness is another possible candidate for the main emotional benefit, as Adidas is no longer just sneakers, but an entire community. During the purchase, a person may have several motives, but one prevails. In Chloe's case, it's still individualism.
❌ Nostalgia usually refers to brands that connect us with memories from the past. For example, Pokemon Go and Nintendo remind us of childhood, which is why they have gained such popularity.
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✅ The correct answer is individualism. Chloe decided to customize the sneakers immediately after purchase. It is important for her to stand out among the crowd and to wear shoes that characterize her as a person.
❌ Recognition and confidence could be the main emotional benefits since Chloe bought brand-name sneakers at an above-average price. But in fact, she loves them not for the brand, but for the convenience.
❌ Belongingness is another possible candidate for the main emotional benefit, as Adidas is no longer just sneakers, but an entire community. During the purchase, a person may have several motives, but one prevails. In Chloe's case, it's still individualism.
❌ Nostalgia usually refers to brands that connect us with memories from the past. For example, Pokemon Go and Nintendo remind us of childhood, which is why they have gained such popularity.
Share @Business_Idea4