How to Scale Your Online Business
Without running a big marketing campaign that will tear your pocket.
1. Analyze your buyer journey
You’re currently running FB ads to your landing or presell pages…
And sending leads to your email list.
Analyze your entire funnel. What parts of the funnel have high drop-offs?
Come up with ideas on how to improve these areas and test!
2. Improve your ads
Before I got into marketing, whenever I saw an ad on Facebook, I scrolled past it.
Many people are still like this.
So how do you fix this?
Write ads that don’t look like ads.
Your ads should tell a story while helping your audience solve a problem.
It should look like a natural post that doesn’t let on that you’re promoting a product or service.
They’ll click the link.
Also, try other social media platforms for your ads.
Depending on what you sell, Tiktok and Pinterest are great places for running ads.
Find popular influencers to promote your products.
TikTok’s algorithm allows you to get in front of millions of people.
3. Increase your AOV.
Increase the average order value on each customer by fleshing out your offers.
Have:
- upsells,
- downsells,
- order bumps, and
- product bundles...
To get more revenue from each customer.
You’ll nurture your customers throughout the process, and grow your relationship with them while giving them products that fit their budget and solves their problems.
4. Strengthen your marketing message
People do not buy from you because:
- They don’t believe in your message.
- They don’t have the funds.
Most times, it’s usually the first option.
Your marketing message is not strong enough.
How do you fix this?
- Focus on your customer’s problems, not on your products.
- Back up all your claims with facts and data. Never make bogus claims.
- Have a unique mechanism that solves their problem better than your competitors.
- Tell stories that captivate your audience and convince them to become customers.
- Use Zeitgeist marketing strategy: Connect your message to current happenings in your prospect’s world.
5. Don’t forget SEO
Many businesses ignore SEO because “it’s hard to get to the front page.”…
“And it doesn’t provide immediate results,”
SEO may not provide immediate results, but you’ll see an increase in sales in a few months from Google and other search engines.
Once you can rank for all the keywords your customers search for, and you have the solution to their problems, they’ll patronize you.
6. Improve those emails
If your business doesn’t utilize emails, what exactly are you doing?
Emails generate the most ROI for your business…
Especially when you use it right.
If you already use emails and are looking for ways to increase your income from it…
- Make your emails more fun and valuable
- Pitch more products to them that help them solve related problems.
- Send these emails frequently.
Your customers should be looking forward to each email…
Even when they delete your competitors’ emails without opening them.
7. Increase repeat business by improving customer experience
Your old customers will buy from you again and again…
And even refer more people to buy from you when you give them the most amazing experience.
- Your site loads super fast,
- Your products are the best they’ve used, and
- Your customer service is top-notch.
When they have nothing to complain about, they’ll keep coming back...
And bringing more people with them every time.
Finally, note this:
Your offers may be great, but how you present and position them matter the most.
© JakeVictor
~FromTwitter
#businessinsights
#businessgrowth
#entrepreneursquotes
#scaleyourbusiness
Without running a big marketing campaign that will tear your pocket.
1. Analyze your buyer journey
You’re currently running FB ads to your landing or presell pages…
And sending leads to your email list.
Analyze your entire funnel. What parts of the funnel have high drop-offs?
Come up with ideas on how to improve these areas and test!
2. Improve your ads
Before I got into marketing, whenever I saw an ad on Facebook, I scrolled past it.
Many people are still like this.
So how do you fix this?
Write ads that don’t look like ads.
Your ads should tell a story while helping your audience solve a problem.
It should look like a natural post that doesn’t let on that you’re promoting a product or service.
They’ll click the link.
Also, try other social media platforms for your ads.
Depending on what you sell, Tiktok and Pinterest are great places for running ads.
Find popular influencers to promote your products.
TikTok’s algorithm allows you to get in front of millions of people.
3. Increase your AOV.
Increase the average order value on each customer by fleshing out your offers.
Have:
- upsells,
- downsells,
- order bumps, and
- product bundles...
To get more revenue from each customer.
You’ll nurture your customers throughout the process, and grow your relationship with them while giving them products that fit their budget and solves their problems.
4. Strengthen your marketing message
People do not buy from you because:
- They don’t believe in your message.
- They don’t have the funds.
Most times, it’s usually the first option.
Your marketing message is not strong enough.
How do you fix this?
- Focus on your customer’s problems, not on your products.
- Back up all your claims with facts and data. Never make bogus claims.
- Have a unique mechanism that solves their problem better than your competitors.
- Tell stories that captivate your audience and convince them to become customers.
- Use Zeitgeist marketing strategy: Connect your message to current happenings in your prospect’s world.
5. Don’t forget SEO
Many businesses ignore SEO because “it’s hard to get to the front page.”…
“And it doesn’t provide immediate results,”
SEO may not provide immediate results, but you’ll see an increase in sales in a few months from Google and other search engines.
Once you can rank for all the keywords your customers search for, and you have the solution to their problems, they’ll patronize you.
6. Improve those emails
If your business doesn’t utilize emails, what exactly are you doing?
Emails generate the most ROI for your business…
Especially when you use it right.
If you already use emails and are looking for ways to increase your income from it…
- Make your emails more fun and valuable
- Pitch more products to them that help them solve related problems.
- Send these emails frequently.
Your customers should be looking forward to each email…
Even when they delete your competitors’ emails without opening them.
7. Increase repeat business by improving customer experience
Your old customers will buy from you again and again…
And even refer more people to buy from you when you give them the most amazing experience.
- Your site loads super fast,
- Your products are the best they’ve used, and
- Your customer service is top-notch.
When they have nothing to complain about, they’ll keep coming back...
And bringing more people with them every time.
Finally, note this:
Your offers may be great, but how you present and position them matter the most.
© JakeVictor
~FromTwitter
#businessinsights
#businessgrowth
#entrepreneursquotes
#scaleyourbusiness