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5 examples of strongly positioned brands
Try to guess what brand we are talking about: For individuals looking for relationships in an easy-to-use app. Searching for partners becomes a game where you have to swipe and match.
You’re probably right, it's Tinder. It's all thanks to recognizable positioning.
As an entrepreneur, you should understand that your positioning impacts all aspects of your branding and how your market sees you.
When consumers visit your company website, view an ad, or check out your Twitter page, each piece of content should communicate the business' core values and brand and a positioning statement helps you do exactly that.
Here are some examples of global brands whose positioning is easy to understand and known by everyone.
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