A PR firm has been manipulating the Rotten Tomatoes movie scores for over 5 years by paying critics directly
The PR firm is Bunker 15 and they pay $50 or more for a review
They often recruit obscure critics who are part of the pool tracked by Rotten Tomatoes
These payments are not typically disclosed, and Rotten Tomatoes says it prohibits 'Reviewing based on a financial incentive'
One film, 'Ophelia' starring Daisy Ridley, went from 46% to 62%
(via @vulture)
https://www.vulture.com/article/rotten-tomatoes-movie-rating.html
The PR firm is Bunker 15 and they pay $50 or more for a review
They often recruit obscure critics who are part of the pool tracked by Rotten Tomatoes
These payments are not typically disclosed, and Rotten Tomatoes says it prohibits 'Reviewing based on a financial incentive'
One film, 'Ophelia' starring Daisy Ridley, went from 46% to 62%
(via @vulture)
https://www.vulture.com/article/rotten-tomatoes-movie-rating.html