Alice and the food blog: here is the answer to the task 💥
✅ The right answer is the decoy effect. Users change preferences between multiple options if they are presented with an option that differs greatly in price.
The Premium tariff in our case is intentionally made too expensive to emphasize the benefits of the Standard one. At the same time, it is not much more expensive than the Essentials one.
❌ The halo effect works like this: if a product is good at something, then it's good at everything. It's like how if the site is good, so is the product. Also, the halo effect is achieved due to the personality of the product owner. If he has a good image, then users will trust the product.
❌ The spotlight effect is based on the fact that people overestimate the attention to their appearance. We think everyone's looking at our muscles after training, for instance.
A marketer's job is to make sure this effect is reflected in product messages like that: after two weeks of our CrossFit training, you will be the strongest person ever.
❌ The IKEA effect says that people are willing to pay more for what they have worked for. For example, they will appreciate a self-assembled table or a compiled menu more. Food customization services or even Spotify work on this principle.
✅ The right answer is the decoy effect. Users change preferences between multiple options if they are presented with an option that differs greatly in price.
The Premium tariff in our case is intentionally made too expensive to emphasize the benefits of the Standard one. At the same time, it is not much more expensive than the Essentials one.
❌ The halo effect works like this: if a product is good at something, then it's good at everything. It's like how if the site is good, so is the product. Also, the halo effect is achieved due to the personality of the product owner. If he has a good image, then users will trust the product.
❌ The spotlight effect is based on the fact that people overestimate the attention to their appearance. We think everyone's looking at our muscles after training, for instance.
A marketer's job is to make sure this effect is reflected in product messages like that: after two weeks of our CrossFit training, you will be the strongest person ever.
❌ The IKEA effect says that people are willing to pay more for what they have worked for. For example, they will appreciate a self-assembled table or a compiled menu more. Food customization services or even Spotify work on this principle.